Wasted Heroes

The Sasha LNOE Merchandise is brought to you by Wasted Heroes. 


Wasted Heroes is an electronic music inspired streetwear label. We focus on stylish and comfortable pieces such as t-shirts and sweatshirts featuring bold screen printed designs. 

Wasted Heroes has received support from the dance community in the shape of Carl Cox, The Martinez Brothers, Sasha, Yousef, Loco Dice, Dj Pierre and Eats Everything to name just a few who have championed the brand. They also have on-going merchandise collaborations with major electronic labels and acts such as Sasha’s Last Night On Earth, Circus Recordings, Pleasurekraft and Chapter 24.

The label holds tight to its independent roots and is proud of their hands-on personal approach by designing, screen printing, photographing and distributing all garments from their cosy Liverpool based studio.

"To us, a t-shirt or sweatshirt is a walking blank canvas for us to work with. There’s no better compliment than someone liking your designs that much that they wear it across their chest for all to see. That’s what keeps us going and is why we love doing what we do!"